Free Tool — No Signup

UTM Builder + QR Generator

Build perfectly tagged campaign URLs and generate downloadable QR codes. Track every click from every campaign across every channel.

Campaign UTM Builder

Generate Tracking URLs & QR Codes Instantly

Create perfectly tagged tracking links for Google Analytics 4. Ensure every click, campaign, and offline scan is accurately tracked.

Website URL *

Campaign Source *

The referrer (e.g. google, facebook)

Campaign Medium *

Marketing medium (e.g. cpc, email)

Campaign Name *

Product, promo code, or slogan

Campaign Term

Identify paid keywords

Campaign Content

Differentiate ads (A/B testing)

Generated URL

https://www.yourwebsite.com/page?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale

Print-Ready QR Code

Download QR Code

Free for Everyone

Add This UTM Builder
To Your Website

Embed this UTM Builder and QR Generator on your website for free. No signup, no login, no subscription required. Perfect for marketing blogs, agencies, and resource pages.

100% Free — No hidden costs, no subscription

Whitelabel Available — Add it to your agency website

No Signup Required — Instant embed, zero friction

Embed Code

<div id="sh-utm-builder" data-theme="auto"></div>
<script src="https://www.studiohappens.tech/embed/utm-builder.js" defer></script>

Paste this code anywhere in your HTML. The tool will render automatically.

How to Use the UTM Builder

Enter Your Landing Page URL

Paste the URL of the page you want to track. This is where users will land when they click your campaign link.

Fill In UTM Parameters

Source = where traffic comes from (google, facebook). Medium = type of traffic (cpc, email). Campaign = your campaign name (summer_sale).

Copy Your Tagged URL

The tool generates your complete UTM-tagged URL. Click copy to grab it. Use this URL in your ads, emails, and social posts.

Download QR Code (Optional)

Instantly generate a QR code for your tagged URL — perfect for print ads, flyers, business cards, and event materials.

Why UTM Tracking Matters

Know What Works

Without UTM tags, Google Analytics lumps all traffic together. UTMs let you see exactly which campaign, ad, or post drove each conversion.

Prove ROI to Clients

As an agency, UTM tracking is how you prove your campaigns drive revenue. Show clients exactly which spend produced which results.

Optimize Ad Spend

When you know which campaigns convert, you can double down on winners and kill losers. UTMs are the foundation of data-driven marketing.

Bridge Online & Offline

QR codes with UTM tags let you track offline campaigns (print, events, packaging) right inside Google Analytics. No more guessing.

Compared to Paid Alternatives

Feature	Magic Signal	Bitly	Google Campaign URL Builder
Price	Free	$8+/mo	Free
QR Code Generation	✓	Paid	✗
Signup Required	No	Yes	No
Copy to Clipboard	✓	✓	Manual
Clean UI	✓	✓	Basic
Downloadable QR	✓	Paid	✗

Frequently Asked Questions

What are UTM parameters?

UTM parameters are tags you add to a URL that tell Google Analytics where your traffic came from. The main parameters are: source, medium, campaign, term, and content.

What is the difference between source and medium?

Source is WHERE the traffic comes from (google, facebook, newsletter). Medium is the TYPE of traffic (cpc, organic, email, social). Think of source as the "who" and medium as the "how."

Do UTM parameters affect SEO?

No. UTM parameters only affect analytics tracking. Google ignores them for ranking purposes. However, avoid using UTM-tagged URLs as canonical URLs.

Can I use this for social media campaigns?

Absolutely. UTM tagging is essential for social media. Without UTMs, GA4 often misattributes social traffic as "direct" or "referral."

Why do I need a QR code?

QR codes bridge offline and online marketing. Use them on print materials, packaging, event signage, and business cards to drive trackable traffic to your campaigns.